Guangzhou Sourcing GuideThe 136th Canton Fair (Autumn 2024)
Physical fair · 15 October – 4 November 2024 · Guangzhou, China
| Overseas buyers | 253,000 (+2.8%) |
|---|---|
| Countries and regions | 214 |
| Intended export deals | USD 249.5bn (+1%) |
What happened
- 253,000 overseas buyers from 214 countries and regions, the first edition to break 250,000.
- Onsite intended export deals of USD 24.95 billion, up 1% on the 135th.
- Belt-and-Road buyers exceeded 60% of attendance at 165,000, up 3.7%.
- Digital products on display reached 390,000 items, a 300% increase, and 55.9% of exhibitors held green patents.
Session overview
The 136th Canton Fair, held in autumn 2024, represented a continuation of the post-pandemic recovery with 253,000 overseas buyers. The 2.8% increase from the previous spring edition reflected steady but moderating growth, indicating the normalisation of the Canton Fair's attendance levels. This edition demonstrated the fair's stability as a global sourcing platform.
For buyers, this edition is notable for the steady growth in overseas buyer attendance, with 253,000 buyers representing continued confidence in the Canton Fair. The 214 participating countries reflect the fair's broad global reach. The 136th session provides a key data point for understanding the maturation of the Canton Fair's post-pandemic recovery.
Buyer context
This edition drew 253,000 overseas buyers, up +2.8% year on year, from 214 countries and regions. The attendance figures reflect the fair's global reach and the level of buyer interest in sourcing from Chinese suppliers at this edition. Comparing attendance across editions helps buyers understand the trajectory of the Canton Fair and the broader trends in international sourcing.
For buyers planning to attend future editions, the attendance figures provide a benchmark for understanding the scale and competitiveness of the fair. Higher attendance generally indicates stronger buyer interest and a wider range of suppliers to choose from, while lower attendance may reflect external factors such as travel restrictions or economic conditions.
Source
Guangming Daily | 136th Canton Fair closes with USD 24.95bn in intended deals, official Canton Fair publication, checked 2026-10-23. Original headline: 光明日报 | 第136届广交会圆满落幕 出口意向成交额249.5亿美元