Guangzhou Sourcing GuideThe 137th Canton Fair (Spring 2025)
Physical fair · 15 April – 5 May 2025 · Guangzhou, China
| Overseas buyers | 288,938 (+17.3%) |
|---|---|
| Countries and regions | 219 |
| Intended export deals | USD 254.4bn (+3%) |
What happened
- 288,938 overseas buyers from 219 countries and regions, up 17.3% on the 135th.
- Onsite intended export deals of USD 25.44 billion, up 3%.
- Belt-and-Road buyers reached 187,450 (64.9% of the total); BRICS buyers rose 24.1%.
- A service-robotics zone opened for the first time, with 46 Chinese robot makers showing over 500 products.
Session overview
The 137th Canton Fair, held in spring 2025, marked a significant milestone with 288,938 overseas buyers, representing a 17.3% increase from the previous autumn edition. This strong growth reflected renewed buyer interest and the continued recovery of international trade. The fair's attendance approached pre-pandemic levels, signalling the full recovery of the Canton Fair as a premier sourcing platform.
For buyers, this edition is notable for the 17.3% growth in overseas buyer attendance, with 288,938 buyers representing a significant milestone in the post-pandemic recovery. The 219 participating countries reflect the fair's broad global reach. The 137th session provides a key data point for understanding the trajectory of the Canton Fair's recovery and global sourcing activity.
Buyer context
This edition drew 288,938 overseas buyers, up +17.3% year on year, from 219 countries and regions. The attendance figures reflect the fair's global reach and the level of buyer interest in sourcing from Chinese suppliers at this edition. Comparing attendance across editions helps buyers understand the trajectory of the Canton Fair and the broader trends in international sourcing.
For buyers planning to attend future editions, the attendance figures provide a benchmark for understanding the scale and competitiveness of the fair. Higher attendance generally indicates stronger buyer interest and a wider range of suppliers to choose from, while lower attendance may reflect external factors such as travel restrictions or economic conditions.
Source
Nanfang Plus | 137th Canton Fair closes with USD 25.44bn in onsite intended deals, official Canton Fair publication, checked 2026-10-23. Original headline: 南方+ | 第137届广交会圆满闭幕：现场意向出口成交254.4亿美元